On May 20, 2016, President of Kyo-Nichi Group Shiro Masayama received the “lifelong achievement award in China’s bakery industry” from All China Federation of Industry and Commerce in recognition of his outstanding contributions made in the evolution of China’s bakery industry. It represents a full recognition of President Shiro Masayama longtime dedication to the bakery industry and his outstanding contributions made in terms of professional academics and production practices.